Customers expect instant gratification and convenience in every aspect of their lives, including online shopping. As the on-demand economy continues to thrive, businesses are under increasing pressure to meet customer expectations, particularly when it comes to delivery speed. Same day delivery has emerged as a game-changer, revolutionising the e-commerce industry and reshaping customer behaviour. In this blog, we will delve into the significance of same-day delivery in the current market and explore how businesses can leverage it to stay ahead in the on-demand economy.
The Power of Same Day Delivery:
Statistics and consumer surveys provide compelling evidence of the growing importance of same-day delivery. While some statistics may seem exaggerated, there are key insights that shed light on consumer preferences. For instance, Temando’s research suggests that 61% of shoppers desire the option to receive their packages within three hours of placing an order. While not all customers are willing to pay extra for this service (only 31% are), it underscores the significance of timely deliveries in meeting customer expectations.
Furthermore, a study conducted by 2Flow reveals that only 15% of global retailers currently offer same-day delivery. This means that businesses offering this service can gain a significant competitive advantage over the majority of their competitors. By providing same-day delivery, companies demonstrate their commitment to customer satisfaction and position themselves as leaders in their respective industries.
Benefits of Same Day Delivery:
Competitive Advantage: In a market where customer expectations are rising, offering same-day delivery when your competitors do not can be a key differentiator. It showcases your commitment to delivering exceptional customer experiences and sets your business apart from the competition.
Increased Basket Value: Same-day delivery has the potential to drive higher basket values and increase sales figures. By setting a minimum order value for free same-day delivery, you encourage customers to add more items to their carts to qualify for the service. This not only boosts revenue but also enhances the overall customer experience, leading to increased customer loyalty and repeat purchases.
Improved Conversion Rates: Lengthy delivery timelines often lead to customer hesitation and cart abandonment. With same-day delivery, you eliminate the uncertainty that comes with delayed deliveries, reinforcing the customer’s decision to make a purchase. The instant gratification and convenience of receiving their order on the same day can significantly improve conversion rates, turning potential customers into satisfied buyers.
Reduced Cart Abandonment: High cart abandonment rates can often be attributed to uncompetitive delivery options and prices. Customers tend to compare delivery times and costs across different websites before making a purchase. By offering same-day delivery, you remove the need for customers to explore alternative options, increasing the likelihood of completing the transaction on your platform and reducing cart abandonment rates.
Unify by Emiza’s Same Day Delivery:
Same day delivery and Next-Day Delivery: Unify by Emiza offers prompt delivery options to meet the demands of customers in the on-demand economy.
EDD displayed and 24-48 hours prime-like delivery: Unify provides transparency by displaying Estimated Delivery Dates, ensuring orders are delivered within 24-48 hours.
Enhanced Customer Communication: Unify utilises SMS, email, chat, WhatsApp, calls, and push notifications to keep customers informed throughout the delivery process.
Choose your Delivery Options: Unify offers flexibility by allowing customers to select the delivery option that suits them from their top delivery partners covering 25000+ pin codes.
Embracing the Future:
As the on-demand economy continues to evolve, same-day delivery is poised to become the norm rather than the exception. Larger e-commerce players like Walmart and Amazon have already set the bar high by offering same-day delivery services, thus raising customer expectations. To stay competitive and meet evolving customer demands, businesses need to embrace the future and invest in the infrastructure, technologies, and operational processes necessary to provide same-day delivery.
Wrapping Up:
In conclusion, same day delivery has become a critical factor in meeting customer expectations and thriving in the on-demand economy. Customers now expect instant gratification and convenience when it comes to online shopping, and businesses that can offer same day delivery have a significant advantage over their competitors. Same day delivery not only provides a competitive edge but also leads to increased basket value, improved conversion rates, and reduced cart abandonment.
Unify by Emiza recognizes the importance of same day delivery and offers prompt delivery options, transparent communication, and flexible delivery choices to ensure customer satisfaction. To succeed in the on-demand economy, businesses must embrace the future by investing in same day delivery and meeting the evolving demands of customers. Visit Unify’s website now to experience their seamless same-day delivery services and exceed customer expectations.
