About the Client
This prominent clean Beauty & Personal Care (BPC) brand is celebrated for its innovative, nature-forward skincare solutions. Clean beauty emphasises safe and transparent formulations, using carefully selected ingredients that are gentle on both the skin and the environment. It’s a thoughtful approach to personal care, prioritizing well-being and sustainability.
Their product portfolio includes sunscreens, moisturizers, and lip care, catering to modern, health-conscious consumers. With a digital-first approach, the brand has built a strong presence on leading marketplaces and expanded offline into hundreds of retail outlets across India.
Their Challenges
- Managing Demand Surges:
Festivals and holidays brought a significant surge in demand, making it challenging to fulfill orders on time while maintaining operational efficiency.
- Efficient Inventory Management:
Handling a diverse and growing product portfolio across multiple sales channels required precise inventory management to ensure freshness and accuracy.
- Streamlining Return Logistics:
Returns in the BPC sector posed unique challenges, from maintaining quality control to ensuring efficient restocking of products.
Emiza Adding Value
- Optimised Fulfillment Network:
Emiza’s strategically located fulfillment centers across India empowered the brand to process orders faster and reduce delivery times. This proved invaluable during peak seasons when demand skyrocketed.
- Advanced Inventory Management:
With Emiza’s advanced batch management system, the brand ensured inventory accuracy and freshness. Regular checks and stringent quality controls upheld product quality, creating a seamless experience for customers.
- Streamlined Return Processes:
Emiza implemented a dedicated return logistics process, enabling the brand to restock returned inventory within 48 hours. The “first-in-first-out” approach minimized wastage and optimized stock utilisation.
- Enhanced Operational Efficiency:
Through system integration with Emiza, order processing time was reduced by 50%. Service Level Agreement (SLA) compliance improved significantly, jumping from 90% to 98%.
The Emiza Effect
- Faster Deliveries:
Even during high-demand periods, delivery times improved significantly, elevating customer satisfaction and loyalty.
- Seamless Scalability:
Emiza’s workflow optimisation and flexible staffing during peak seasons allowed the brand to scale operations without sacrificing quality or efficiency.
- Improved Metrics:
– SLA compliance increased to 98%.
– Order processing time is reduced by 50%.
– Return processing time dropped from 7 days to 4 days.
- Omnichannel Enablement:
Emiza’s robust fulfilment network seamlessly supported the brand’s offline expansion, while maintaining exceptional performance across online channels.
What’s Next?
With plans to expand offline kiosks and double retail partnerships, the brand is set for exponential growth. Emiza remains a crucial partner in this journey, ensuring the logistics infrastructure evolves alongside the brand’s ambitions. From handling surging demand to optimising returns, Emiza continues to deliver the agility and efficiency the brand needs to excel in the competitive Beauty & Personal Care market.
