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B2B eCommerce Marketplace

Any platform that allows buyers and sellers to transact and do business on the same online platform is an eCommerce B2B marketplace. It is important to note that, unlike a B2C market, a B2B marketplace sees the coming together of brands, manufacturers, suppliers, wholesalers, and customers to do business. The marketplace operator processes online Transactions in a B2B marketplace.   In different markets, B2B sourcing or procurement eCommerce platforms, B2B trading platforms, B2B catalogue and directory, B2B portal, multi-vendor marketplace are all different words for a B2B eCommerce platform.

Different Types of B2B eCommerce marketplaces

B2B eCommerce marketplaces are varied and depend on quite a few factors like the structure of the buyers and sellers and other determining factors.  Horizontal vs Vertical marketplaces Horizontal marketplaces sell a variety of goods and services across many different segments. In contrast, vertical marketplaces specialise in selling products and services in one particular market segment or sector. One-to-many vs many-to-many marketplaces The primary seller will sell or supply their products and services against agreed-upon pricing in a one-to-many marketplace. Whereas, in a more familiar many-to-many marketplace, an aggregator manages the marketplaces where buyers and suppliers of different sectors transact for products and services. Examples of a many-to-many B2B eCommerce marketplace are Amazon Business or Some of the most famous B2B eCommerce marketplaces in the world are:
  • Amazon Business
  • IndiaMart
  • eWorldTrade
  • ThomasNet
  • EC21
  • Global Sources
3pl partners

Importance of Third-party logistics (3PL) partners

The fulfilment of B2B (business-to-business) orders is shipping batch orders to businesses instead of directly to customers, as is the case with B2C orders. 3PL providers like Emiza often use the same warehousing space to fulfil both B2B and B2C orders. Shipping wholesale orders by 3PL partners like Emiza is the most common B2B fulfilment, shipped to retailers for further resale to the end-consumer. Apart from the bulk orders that 3PL providers receive for shipping, businesses also order supplies in large quantities that they need for smooth functioning. 3PL providers like Emiza handle the complex delivery requirements of all B2B bulk orders and wholesale deliveries smoothly and without a hitch. By not worrying about its B2B fulfilment function, businesses and companies can divert precious resources and capital to focus on winning new business for the company.

Emiza – Making B2B eCommerce fulfilment easy

B2B fulfilment comprises bulk orders to other wholesalers, businesses or retailers. A 3PL partner like Emiza leverages best-in-class technology to carry out B2B order fulfilment operations at one of its seven fulfilment centres in the country. The warehouses where the fulfilment of B2B orders happens is usually a maze of complex storage backed by high levels of automation. At its warehouses, Emiza packs its shipments to ensure, as far as possible, zero or very little chance of complaints while going the distance to meet the requirements of each market with zero chance of rejection.    There are several other reasons why it is hugely advantageous for B2Bs to partner with a premium 3PL provider like Emiza to look after their eCommerce fulfilment requirements. Some of the other services provided by Emiza are:
  • EDI compliant giving retailers, suppliers and other partners the seamless exchange of documents and transactions in a standard electronic format
  • Picking, packing, shipping and distribution to wholesale, retail stores and other distribution centres
  • Emiza uses technology to perform critical functions like Inventory management, warehousing, and fulfilment of orders.
  • Multiple channels like Amazon FBM and FBA Prep Services / Seller Fulfilled Prime form a crucial part of the eCommerce fulfilment operations at Emiza.
  • Driven by a highly automated and robust framework that makes it easy to track B2B orders, shipped packages, and place fresh orders to replace depleting stock.
  • Uses existing relationships with shippers, freight forwarders, couriers, etc., to enable faster shipping at the lowest possible cost leading to savings for retail and wholesale customers.
  • Custom printing and package design
  • A 3PL partner like Emiza can help in the distribution of marketing collateral, training and sales enablement materials, POP, promotional products, samples and other company-related information.
  • Very responsive customer service, including quick turnaround on answering of phone requests, emails, online posts and live chat
  • Quick, seamless and efficient management of returns

Emiza, with its multi-city fulfilment and warehouse network entirely backed by state-of-the-art technology, can assure its customers of centralised operations. The software automates and manages the entire fulfilment process by integrating via EDI or API with all major retailers, wholesalers, suppliers and partners to give you complete visibility.


For all companies looking to expand their B2B eCommerce business while improving their B2B fulfilment services to gain a competitive advantage, look no further than Emiza. Emiza’s B2B eCommerce fulfilment team of skilled experts and industry veterans are waiting to help take your company to the next level of fulfilment.

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