About the Client
This renowned Colour Cosmetic brand is known for its vegan and cruelty-free products like face and eye makeup, lip colours, and skincare. While many competitors are online-first, the brand stands out with an offline-first approach. With an in-house R&D team driving product innovation, the brand offers high-quality, affordable cosmetics and skincare. It now has a strong presence both online and offline, reaching over 550 cities across India.
Their Challenges
- Managing Fluctuating Demand:
The brand struggled to manage demand spikes, especially during peak periods, which impacted its ability to meet Service Level Agreements (SLAs). - Order Fulfilment Efficiency:
As the brand grew, faster and more efficient order processing became essential to meet customer expectations across its wide distribution network
Emiza Adding Value
- Optimised Fulfilment and Inventory Management:
In 2022, the brand partnered with Emiza to improve fulfilment. Emiza’s advanced fulfilment centres, located across India, helped optimise inventory and streamline order processing. - Handling Demand Surges:
Emiza helped the brand handle five times its usual supply volume with just one week’s notice. This flexibility was especially important during high-demand periods, ensuring smooth operations.
The Emiza Effect
- Widespread Network of Warehouses:
Emiza’s vast network of fulfilment centres helped the brand manage orders efficiently, ensuring quick deliveries even during peak times.- Market Expansion:
With Emiza’s help, the brand expanded to over 550 cities, including Tier II and Tier III locations, boosting its market presence both online and offline.- Operational Efficiency:
Faster order processing and improved inventory management made the brand’s operations more efficient, allowing it to meet customer demands smoothly.- Enhanced Customer Experience:
With quicker deliveries and reliable service, customer satisfaction grew, supporting the brand’s omnichannel strategy.- Scalability:
The partnership allowed the brand to scale effectively, managing large demand spikes during peak seasons while maintaining strong SLAs and performance metrics across all sales channels.
What’s Next?
The collaboration with Emiza has not only improved the brand’s logistics but also helped it scale rapidly. By using Emiza’s advanced infrastructure, the brand handled increased order volumes and expanded into new regions. This allowed the brand to tap into previously underserved markets, increasing its average order size and driving growth. By meeting fluctuating demands and reducing delivery times, Emiza helped position the brand for continued success in the competitive beauty and personal care industry.
