About the Client
The client is a thriving omnichannel lifestyle brand known for its quirky apparel, often featuring pop culture and comic references. With 22 retail stores across India and a robust online presence on platforms like Flipkart and Myntra, the brand has captured the attention of millions of fashion-conscious customers.
Their Challenges
- Delivery Time and Customer Experience:
The brand operated from a single warehouse in Mumbai, which made it difficult to maintain fast delivery times, particularly in northern regions of India.
- Order Fulfilment Delays:
As customer demand grew, the brand needed a solution to reduce order processing times and enhance the overall customer experience.
- Scaling Operations:
Expanding their reach across India required a partner capable of supporting rapid scaling, both online and offline.
Emiza Adding Value
- Optimised Fulfilment Network:
- Emiza partnered with the brand in 2023 to overhaul their logistics. With 24+ fulfilment centres in 11+ cities, we provided a strategic distribution solution that allowed the brand to split inventory across multiple locations, speeding up the order fulfilment process.
- This decentralised inventory model improved delivery times, especially in the northern regions, where quicker service was crucial for meeting customer expectations.
- Enhanced Operational Efficiency:
- By integrating the brand’s systems with Emiza’s infrastructure, we reduced the brand’s order processing time from 24 hours to just 12 hours.
- Emiza also ensured that products were stored and dispatched in pristine condition, maintaining the brand’s quality standards while improving fulfilment speed.
The Emiza Effect
- Widespread Network of Warehouses:
Leveraging Emiza’s nationwide network, the brand could distribute inventory more effectively and significantly reduce delivery times across India.
- Market Expansion:
The fulfilment centres allowed the brand to extend its reach to previously underserved regions, especially in northern India, improving both online and offline sales.
- Operational Efficiency:
The streamlined order processing and enhanced inventory management led to faster fulfilment, reducing delays and bottlenecks.
- Enhanced Customer Experience:
With faster deliveries and consistent service, customer satisfaction improved, boosting the brand’s reputation for reliable and speedy deliveries.
- Scalability:
The partnership with Emiza has facilitated the brand’s growth, enabling them to scale effectively across India. In recognition of this success, the brand entrusted Emiza with managing their main warehouse, underscoring the strength of the collaboration.
What’s Next?
The brand’s partnership with Emiza continues to evolve as they plan to open additional stores and expand their online presence. By maintaining a strong logistics network, Emiza remains a vital partner in the brand’s journey to reach more customers and enhance operational efficiency.
